Campus Sustainably Fund
Outreach Guidelines and Tips
Goal of CSF: One of the official requirements of any project funded by the CSF is that includes an emphasis on Education, Outreach, & Behavior Change. Projects must include educational and outreach components that help cultivate an aware and engaged campus community. It is our intention that each CSF project includes efforts to share the goals and results of their individual sustainability efforts with the rest of the campus community at large, and particularly with those departments and organizations who have aligned interests. The scope, type, audience, and timing of outreach will depend on your project.
Guidelines
● Any event funded by the CSF must be publicized sufficiently and identify the CSF as a funding source. Introductions at all events must mention CSF sponsorship. If the publication is editorial in nature, you must use the following disclaimer: "All opinions expressed herein are the opinions of the (signed author, student organization, etc.) and not necessarily those of CSF."
● All publicity must comply with the Americans with Disabilities Act (ADA) of 1990. Contact the GPSS Treasurer or see their website for the current ADA statement. Promotional materials must be posted/distributed at least two weeks prior to the event in order to allow individuals requiring accommodation to meet the 10-day request timeline.
● All publicity must clearly state any broader local, state, national, or international affiliations of the organization putting together the event.
Tips
Media Relations
● Share the news: Distribute a press release and/or purchase advertising in The Daily, UW Today, and UWTV. (Special rates for students and RSO’s in The Daily, see http://media.dailyuw.com/advertising/mediakit08.pdf)
● Build a feature story: Invite staff from the The Daily, UW Today, and UWTV to attenbd your event and/or write a story about your project.
Social Media
● Tell your Facebook® friends and/or create a Facebook group to spread the word
● Blog it: Blog to keep students aware of Pyour activities.
● Tweet, tweet: Do you have a Twitter® page? Use it to spread the word.
Email campaigns
● Identify relevant on-campus department, organizations, and RSO’s and send them a short email blurb to share through their list serves and newsletters.
● Use email list-serves from ASUW, GPSS, and CSF (coming soon!)
Website
● Write a short blurb to share on the University of Washington and/or relevant departmental and administrative website
Campus-wide Messaging
● Decorate sidewalks with chalk art to advertise your project and events.
● Hang flyers and banners around campus in strategic locations (Red Square, the Hub, Conon Hall, libraries, dining halls, dorms, and relevant departments). Check existing rules about signs, http://depts.washington.edu/czone/permits.htm
● Host outreach tables and booths in Red Sqaure.
Clothing:
● Staff and volunteers that are in the field can wear clothing that will identify whom they are associated with and what they are doing as it relates to a CSF project.