At a glance
Keraton, ISAUW’s largest annual event, showcases the richness of Indonesian culture through traditional food, dance, music,… Read full summary
- Funding received
- 2022-2023
- Small
- Awarded
- $5,000
- Funding partners
-
- Services and Activities Fee (SAF)
Keraton, ISAUW’s largest annual event, showcases the richness of Indonesian culture through traditional food, dance, music, and art, with this year’s theme, "7 Wonders of Indonesia." As the largest Indonesian cultural festival on the West Coast and the second largest in the U.S., Keraton has drawn over 16,000 attendees since 2019.
In addition to celebrating Indonesia’s diversity, this year’s Keraton focuses on sustainability by collaborating with Solar Chapter to highlight environmental issues and solutions in Indonesia. Guests can explore Indonesia’s heritage through cultural booths like Batik-making, coffee-tasting, and traditional games, while learning about initiatives such as the Clean Batik Initiative, which promotes eco-friendly practices in Batik art and clothing.
Keraton aims to educate, entertain, and inspire attendees, leaving a lasting cultural and sustainable impact on the community.
Keraton is ISAUW’s largest annual project with the goals of sharing Indonesian culture, spreading environmental awareness of Indonesia to our community, and to make a greater sustainable impact than we have ever done before. Keraton aims to showcase the diversity of Indonesia through traditional food, dance, music, and art relating to this year’s theme, 7 Wonders of Indonesia. Established for over ten years, ISAUW would like to carry on and improve the legacy of our previous years and hold the most successful Keraton Indonesian Festival to date. Keraton is currently the largest Indonesian cultural event on the West Coast and second largest in the United States, cumulating over 16,000 attendees since 2019.
Beyond ISAUW’s purpose of entertaining and educating the community about Indonesia, we also wish to create a memorable sustainable impact through our event. This year, we have decided to take a greater step towards sustainability by collaborating with Solar Chapter, an Indonesian, UW-registered student organization based in many parts of the world that aims to spread awareness on the environmental issues happening in Indonesia to educate our community on their projects, such as bringing clean water to rural areas in Indonesia.
Furthermore, attendees of Keraton will take home the knowledge of Indonesia’s rich culture through traditional games, cultural Batik-making booth, coffee-tasting booth and retro-themed photography contest. ISAUW’s Batik booth will not only be showcasing Indonesia’s cultural, ancient art form, but we aim to take a step further by educating our guests about the Clean Batik Initiative (CBI) in Indonesia which promotes sustainable practices in Batik art and clothing. The CBI have been successful in developing an electric stove with a thermostat, to help reduce energy consumption, costs in Batik making, and have started using natural dyes in their Batik making. The Clean Batik Initiative (CBI) plays a big part in inspiring the Indonesian
community in being more sustainable in every aspect of our lives, and we hope that our Batik booth will inspire others to do the same. In addition, we will also be selling Batik clothing at our booth so that our attendees can take home a token of our Indonesian culture that is also meaningful to the sustainable impact back in Indonesia.
Our total estimated budget for Keraton as of today is approximately $40,000. With this, ISAUW would like to apply for CSF funding to make Keraton possible again this year. The CSF funding will be generated towards the general event planning, which includes electricity, event facilities, staging, food vendors, and more.
Moreover, we will also use the funding towards sustainability by doubling the number of trash cans and recycling bins in Keraton in order to ensure that waste is properly disposed of, and items are recycled if they can be.
Furthermore, we are planning to have a Batik awareness and creation booth, traditional Indonesian games, a photography contest, and many more booths designed to enrich the visitors’ knowledge about Indonesia and Indonesian landmarks. ISAUW also guarantees to put the different aspects of sustainability as one of our top priorities in preparation for this event.
Bryan Hanam
Project lead
- bhanam@uw.edu
- Affiliation
- Student
- Years
- 1 year(s) remaining at UW
- Affiliated groups
- Business
Jocelyn Novencia
Team member
- jnovencia@uw.edu
- Affiliation
- Student
- Years
- 1 year(s) remaining at UW
- Affiliated groups
- Business
Request amount and budget
Plans for financial longevity
After the CSF funding ends, ISAUW will continue promoting Indonesian culture to the Greater Seattle Area community and unite Indonesian community within UW by hosting more events. Future plans would include Seattle 101 (an informative session dedicated to brief all of those who are new to the area and environment in hopes to prepare them for what is to come during their time in college), SeaRace (an event filled with traditional Indonesian Independence Day games) and Seathrough (an event that is hosted at the beginning of the school year that provides new students a space to make new friends).
Autumn 2022
Event Organizers:
• Start reaching out to artists to perform in Keraton
o Planned to have a few known Artists to headline, and student performers from all over Seattle
o Previous guest artists include: Andrew Garcia, Jeremy Passion, Leroy Sanchez, Dhruv, Lullaboy, Xavier Weeks, and more
Creativity Management:
• Decided the theme for Keraton 2023: 7 Wonders of Indonesia
Treasury, Fundraising, and Sponsorship:
• Start Fundraising events to raise funds for Keraton
o Sea Race: Playing Indonesia’s Independence Day games event, orientation for new students at UW
o Seathrough: Social event for new and current UW students alike, primarily targeted towards Indonesians
o Friendsgiving: Thanksgiving event, providing food, drinks, games, photobooths, and karaoke place
• Sold ISAUW merchandise and food fundraising for Keraton
o Hoodie: 100% cotton hoodie designed by our design and documentation team.
o Tote bag: Canvas tote bag designed by our design and documentation team.
o ISAUW card: a student discount card which partners with over 25 restaurants around the Greater Seattle area.
o Banana Pudding: Creating our signature dessert that is packaged in an environmentally friendly mason
jar and sold to the student population around the Greater Seattle Area
• Draft Keraton Sponsorship proposal
• Draft rough budget plan to estimate the budget breakdowns for Keraton
Information Technology:
• Created a website to hold information about us, our events, our merch, and promote our sponsors
Winter 2023
Event Organizers:
• Held more Fundraising and Networking events to raise funds for Keraton
o Catalyst: Career conference and speed networking event featuring professionals from named
companies, mainly highlighting the journey and life of Indonesian professionals in the US
o Winterball: La La Land-themed formal ball with special live performances, food, photobooth, and games,
attended by Indonesian and non-Indonesian undergraduate and graduate students and working
professionals in the Greater Seattle area
• Continue reaching out to artists for Keraton
o Finalize artists and performers for Keraton by the first week of February
Creativity Management:
• Draft designs for Keraton
Treasury, Fundraising, and Sponsorship:
• Create a detailed budget plan of Keraton
• Finish drafting Keraton sponsorship proposal
• Look for sponsors from small and big businesses in Indonesia and the Greater Seattle area
• Fundraising
o Banana Pudding
o Authentic Indonesian savory dish: Bakmi Ayam, Nasi Tim
o Salted Egg Chicken
o ISAUW card
Marketing Communication:
• Create marketing campaigns for our events, including Keraton, in social media and real life
• Tabling at University of Washington Red Square to promote ISAUW events and ISAUW merchandise
Design and Documentation:
• Create T-shirt designs for Keraton
• Create Instagram posts, poster designs, and video promotions for Keraton
Information Technology
• Finalized payment plans and have decided to incorporate a paperless mode of payment in Keraton by using Square
Spring 2023
Executes Keraton on May 6th, 2023
Event Organizers:
• Finalize all logistics for Keraton by the end of April (equipment, set up, layout, artists, etc.)
• Hold Keraton social night on April 12th to give introduction on Keraton and have an Indomie eating
competition
• Hold KERATON volunteer check in on May 4th to assign tasks and give briefing
Creativity Management:
• Complete Keraton décor by the end of April
Treasury, Fundraising, and Sponsorship:
• Fundraising
o Banana Pudding
o Authentic Indonesian savory dish: Sambal Matah Chicken
o Salted Egg Chicken
• Finalize list of sponsors for Keraton and communicate about their plans for Keraton
• Create an actual budget breakdown of expenditure for Keraton
• Handle all reimbursements in preparation for Keraton
Inventory:
• Take count of inventory in office and other locations, gather items needed for Keraton
Design and Documentation:
• Finalize T-shirt designs for Keraton (Sponsors at the back of the shirt)
• Create Instagram posts, TikTok videos, promotional videos and poster designs for Keraton
• Print T-shirts for officers and volunteers
• Print posters to be passed around campus
• Document Keraton to be posted in all ISAUW’s social media and website
Marketing Communication:
• Market Keraton actively on all social media platforms such as Instagram, Tiktok, and on ISAUW’s website
• Collaborate with other colleges in the Greater Seattle area to promote Keraton
• Tabling to promote the festival at community colleges in the Greater Seattle Area (one week before
Keraton)
• Tabling to promote the festival at University of Washington Red Square (week of Keraton)
Information Technology:
Create a paying platform using Square to be used in Keraton by our vendors
Keraton (May 6th)
08:00 ISAUW starts preparing and decorating site
15:00 Vendors arrive and set up booths
16:00 Guests arrive and start visiting booths (Food vendor booths, Solar Chapter booth, Batik-making booth, Coffee-tasting booth, Photography booth)
17:00-21:00 Performances from guest artists and students
21:00 Debrief and clean up
Plans for long-term project management
n/a
Problem statement
At Keraton 2023, we plan to promote sustainability amongst our volunteer crew by holding a seminar prior to the festival to stress the importance of sustainability in this event. Two of the main areas of sustainability impact that this year’s Keraton will address are waste and water.
Misplaced trash was one of our largest contributors towards a lack of sustainability last Keraton in UW, thus we will double the number of trash cans and recycling bins in this year’s Keraton in order to ensure that waste is properly disposed of, and items are recycled if they can be.
This year’s Keraton will also address the importance of clean water by collaborating with Solar Chapter, an Indonesian, UW-registered student organization based in many parts of the world that aims to spread awareness on the environmental issues happening in Indonesia to educate our community on their projects, such as bringing clean water to rural areas in Indonesia.
Problem context
Sustainability Action Plan
Electricity usage
We will cut electricity usage down by using lower-voltage lighting during the day and limiting the use of light when unnecessary.
Paperless transaction
Keraton will utilize Square’s seamless, touch-free, paperless payment system.
Carbon Footprint
Keraton 2023 will no longer allow vendors to use unsustainable food trucks and will fully utilize booths.
Waste
Keraton 2023 will double the number of trash cans and recycling bins to minimize misplaced trash. We will also be shifting to 99% compostable utensils and packaging. While this is an important metric, arguably the largest and most important metric for Keraton 2023 is educating the students involved in Keraton on the importance of Sustainability. Hence, prior to Keraton 2023, we will hold a seminar reminding the volunteers on the importance of sustainability. As for a more direct approach towards vendors to discourage misplacement of waste, we will charge vendors accordingly for every waste that’s not put properly when the waste management bill comes to ISAUW.
Food and Water Usage
We will highly encourage vendors to use pre-packaged goods to minimize food and water waste and spread of COVID-19, but special requests might be made by some vendors to maintain the authenticity of their cooking by making cultural food on the spot.
Diversity Blueprint
Community Development
Keraton gives an opportunity for Indonesians to celebrate their shared heritage by promoting volunteerism and community engagement. In preparation for this annual event, ISAUW has created many different opportunities throughout the academic year for volunteering and engaging the Greater Seattle community to make this event possible.
Cultural Representation
The Indonesian community is underrepresented in the United States. Keraton is the second largest annual Indonesian festival in the United States and is one of the most impactful ways we can promote our community externally. Through Keraton alone, more than 5000 non-Indonesians could learn more about the Indonesia annually.
Measure the impacts
| Impact / goal | Metric(s) of success | UW stakeholders impacted |
|---|---|---|
| Creating a more diverse culture within UW through Indonesian food, performances and traditional games. | 5,000 attendees | Undergraduate, Graduate, Alumni |
| Networking opportunity | 5,000 attendees | Undergraduate, Graduate, Alumni |
| Promoting sustainability by collaborating with Solar Chapter | Number of projects funded | Undergraduate, Graduate, Alumni |
Communication tactics and tools
ISAUW officers have the opportunity to enhance their interpersonal communication skills by collaborating with small and large businesses in the United States and Indonesia. This experience allows them to develop effective communication strategies and build valuable partnerships. To promote our events, including KERATON, we utilize various communication channels such as social media platforms like Instagram, TikTok, and ISAUW’s website, as well as direct marketing tactics like tabling in Red Square. These tactics enable us to effectively communicate with our target audience and promote ISAUW's events and merchandise. Throughout the year, we host various events and workshops, including Sea Race and Sea Through, that provide a bonding session for international students to know each other and better understand our organization while getting a heads up of our future events. Our marketing campaigns for events such as Friendsgiving, Winter Ball, and Catalyst are often creative, memorable, and emotionally engaging, which helps build strong connections with our audience. Moreover, our sponsorship team communicates with sponsors through emails and door-to-door to explain the plans of KERATON. We continually strive to improve our communication tactics and build strong relationships with our partners to promote our organization's growth and success.
Outreach communication plan
ISAUW consists of 42 members, and we have three divisions - the Operations team, the Communication and Outreach team and the Finance team. Each division plays a unique role, but we all work together to ensure that Keraton will continue to uphold our goals of sharing Indonesian culture, spreading environmental awareness of Indonesia to our community and to make a greater sustainable impact than we have ever done before. At Keraton, we also promote leadership, student involvement, education about Indonesian culture, reach out to the Seattle community and encourage positive behavior change amongst our members and the campus community.
Student involvement
In Keraton, ISAUW receives volunteers who are students from diverse community colleges and universities in the Greater Seattle Area, including Edmonds Community College, Shoreline Community College, Bellevue College, and more. We would also have a training session on the rundown of the KERATON events for volunteers and officers so that they would be ready and know what to do in the day of the event. One of the main focus of the training is showing the importance of recycling and composting which fits ISAUW’s vision which is to develop a generation of Indonesia that is aware of sustainability.
Problem statement
At Keraton 2023, we plan to promote sustainability amongst our volunteer crew by holding a seminar prior to the festival to stress the importance of sustainability in this event. Two of the main areas of sustainability impact that this year’s Keraton will address are waste and water.
Misplaced trash was one of our largest contributors towards a lack of sustainability last Keraton in UW, thus we will double the number of trash cans and recycling bins in this year’s Keraton in order to ensure that waste is properly disposed of, and items are recycled if they can be.
This year’s Keraton will also address the importance of clean water by collaborating with Solar Chapter, an Indonesian, UW-registered student organization based in many parts of the world that aims to spread awareness on the environmental issues happening in Indonesia to educate our community on their projects, such as bringing clean water to rural areas in Indonesia.
Problem context
Sustainability Action Plan
Electricity usage
We will cut electricity usage down by using lower-voltage lighting during the day and limiting the use of light when unnecessary.
Paperless transaction
Keraton will utilize Square’s seamless, touch-free, paperless payment system.
Carbon Footprint
Keraton 2023 will no longer allow vendors to use unsustainable food trucks and will fully utilize booths.
Waste
Keraton 2023 will double the number of trash cans and recycling bins to minimize misplaced trash. We will also be shifting to 99% compostable utensils and packaging. While this is an important metric, arguably the largest and most important metric for Keraton 2023 is educating the students involved in Keraton on the importance of Sustainability. Hence, prior to Keraton 2023, we will hold a seminar reminding the volunteers on the importance of sustainability. As for a more direct approach towards vendors to discourage misplacement of waste, we will charge vendors accordingly for every waste that’s not put properly when the waste management bill comes to ISAUW.
Food and Water Usage
We will highly encourage vendors to use pre-packaged goods to minimize food and water waste and spread of COVID-19, but special requests might be made by some vendors to maintain the authenticity of their cooking by making cultural food on the spot.
Diversity Blueprint
Community Development
Keraton gives an opportunity for Indonesians to celebrate their shared heritage by promoting volunteerism and community engagement. In preparation for this annual event, ISAUW has created many different opportunities throughout the academic year for volunteering and engaging the Greater Seattle community to make this event possible.
Cultural Representation
The Indonesian community is underrepresented in the United States. Keraton is the second largest annual Indonesian festival in the United States and is one of the most impactful ways we can promote our community externally. Through Keraton alone, more than 5000 non-Indonesians could learn more about the Indonesia annually.
Measure the impacts
| Impact / goal | Metric(s) of success | UW stakeholders impacted |
|---|---|---|
| Creating a more diverse culture within UW through Indonesian food, performances and traditional games. | 5,000 attendees | Undergraduate, Graduate, Alumni |
| Networking opportunity | 5,000 attendees | Undergraduate, Graduate, Alumni |
| Promoting sustainability by collaborating with Solar Chapter | Number of projects funded | Undergraduate, Graduate, Alumni |
Communication tactics and tools
ISAUW officers have the opportunity to enhance their interpersonal communication skills by collaborating with small and large businesses in the United States and Indonesia. This experience allows them to develop effective communication strategies and build valuable partnerships. To promote our events, including KERATON, we utilize various communication channels such as social media platforms like Instagram, TikTok, and ISAUW’s website, as well as direct marketing tactics like tabling in Red Square. These tactics enable us to effectively communicate with our target audience and promote ISAUW's events and merchandise. Throughout the year, we host various events and workshops, including Sea Race and Sea Through, that provide a bonding session for international students to know each other and better understand our organization while getting a heads up of our future events. Our marketing campaigns for events such as Friendsgiving, Winter Ball, and Catalyst are often creative, memorable, and emotionally engaging, which helps build strong connections with our audience. Moreover, our sponsorship team communicates with sponsors through emails and door-to-door to explain the plans of KERATON. We continually strive to improve our communication tactics and build strong relationships with our partners to promote our organization's growth and success.
Outreach communication plan
ISAUW consists of 42 members, and we have three divisions - the Operations team, the Communication and Outreach team and the Finance team. Each division plays a unique role, but we all work together to ensure that Keraton will continue to uphold our goals of sharing Indonesian culture, spreading environmental awareness of Indonesia to our community and to make a greater sustainable impact than we have ever done before. At Keraton, we also promote leadership, student involvement, education about Indonesian culture, reach out to the Seattle community and encourage positive behavior change amongst our members and the campus community.
Student involvement
In Keraton, ISAUW receives volunteers who are students from diverse community colleges and universities in the Greater Seattle Area, including Edmonds Community College, Shoreline Community College, Bellevue College, and more. We would also have a training session on the rundown of the KERATON events for volunteers and officers so that they would be ready and know what to do in the day of the event. One of the main focus of the training is showing the importance of recycling and composting which fits ISAUW’s vision which is to develop a generation of Indonesia that is aware of sustainability.
Problem statement
At Keraton 2023, we plan to promote sustainability amongst our volunteer crew by holding a seminar prior to the festival to stress the importance of sustainability in this event. Two of the main areas of sustainability impact that this year’s Keraton will address are waste and water.
Misplaced trash was one of our largest contributors towards a lack of sustainability last Keraton in UW, thus we will double the number of trash cans and recycling bins in this year’s Keraton in order to ensure that waste is properly disposed of, and items are recycled if they can be.
This year’s Keraton will also address the importance of clean water by collaborating with Solar Chapter, an Indonesian, UW-registered student organization based in many parts of the world that aims to spread awareness on the environmental issues happening in Indonesia to educate our community on their projects, such as bringing clean water to rural areas in Indonesia.
Problem context
Sustainability Action Plan
Electricity usage
We will cut electricity usage down by using lower-voltage lighting during the day and limiting the use of light when unnecessary.
Paperless transaction
Keraton will utilize Square’s seamless, touch-free, paperless payment system.
Carbon Footprint
Keraton 2023 will no longer allow vendors to use unsustainable food trucks and will fully utilize booths.
Waste
Keraton 2023 will double the number of trash cans and recycling bins to minimize misplaced trash. We will also be shifting to 99% compostable utensils and packaging. While this is an important metric, arguably the largest and most important metric for Keraton 2023 is educating the students involved in Keraton on the importance of Sustainability. Hence, prior to Keraton 2023, we will hold a seminar reminding the volunteers on the importance of sustainability. As for a more direct approach towards vendors to discourage misplacement of waste, we will charge vendors accordingly for every waste that’s not put properly when the waste management bill comes to ISAUW.
Food and Water Usage
We will highly encourage vendors to use pre-packaged goods to minimize food and water waste and spread of COVID-19, but special requests might be made by some vendors to maintain the authenticity of their cooking by making cultural food on the spot.
Diversity Blueprint
Community Development
Keraton gives an opportunity for Indonesians to celebrate their shared heritage by promoting volunteerism and community engagement. In preparation for this annual event, ISAUW has created many different opportunities throughout the academic year for volunteering and engaging the Greater Seattle community to make this event possible.
Cultural Representation
The Indonesian community is underrepresented in the United States. Keraton is the second largest annual Indonesian festival in the United States and is one of the most impactful ways we can promote our community externally. Through Keraton alone, more than 5000 non-Indonesians could learn more about the Indonesia annually.
Measure the impacts
| Impact / goal | Metric(s) of success | UW stakeholders impacted |
|---|---|---|
| Creating a more diverse culture within UW through Indonesian food, performances and traditional games. | 5,000 attendees | Undergraduate, Graduate, Alumni |
| Networking opportunity | 5,000 attendees | Undergraduate, Graduate, Alumni |
| Promoting sustainability by collaborating with Solar Chapter | Number of projects funded | Undergraduate, Graduate, Alumni |
Communication tactics and tools
ISAUW officers have the opportunity to enhance their interpersonal communication skills by collaborating with small and large businesses in the United States and Indonesia. This experience allows them to develop effective communication strategies and build valuable partnerships. To promote our events, including KERATON, we utilize various communication channels such as social media platforms like Instagram, TikTok, and ISAUW’s website, as well as direct marketing tactics like tabling in Red Square. These tactics enable us to effectively communicate with our target audience and promote ISAUW's events and merchandise. Throughout the year, we host various events and workshops, including Sea Race and Sea Through, that provide a bonding session for international students to know each other and better understand our organization while getting a heads up of our future events. Our marketing campaigns for events such as Friendsgiving, Winter Ball, and Catalyst are often creative, memorable, and emotionally engaging, which helps build strong connections with our audience. Moreover, our sponsorship team communicates with sponsors through emails and door-to-door to explain the plans of KERATON. We continually strive to improve our communication tactics and build strong relationships with our partners to promote our organization's growth and success.
Outreach communication plan
ISAUW consists of 42 members, and we have three divisions - the Operations team, the Communication and Outreach team and the Finance team. Each division plays a unique role, but we all work together to ensure that Keraton will continue to uphold our goals of sharing Indonesian culture, spreading environmental awareness of Indonesia to our community and to make a greater sustainable impact than we have ever done before. At Keraton, we also promote leadership, student involvement, education about Indonesian culture, reach out to the Seattle community and encourage positive behavior change amongst our members and the campus community.
Student involvement
In Keraton, ISAUW receives volunteers who are students from diverse community colleges and universities in the Greater Seattle Area, including Edmonds Community College, Shoreline Community College, Bellevue College, and more. We would also have a training session on the rundown of the KERATON events for volunteers and officers so that they would be ready and know what to do in the day of the event. One of the main focus of the training is showing the importance of recycling and composting which fits ISAUW’s vision which is to develop a generation of Indonesia that is aware of sustainability.